Growth Marketing Campaigns
The Weather Alert
WeatherAlert, a project designed to keep americans informed with real-time weather alerts across the country. For this campaign, I developed two distinct concepts to promote the app on social media. The first concept focused on pure illustration, staying true to the brand’s visual identity with a conceptual and creative design. The second concept used carefully selected imagery, perfectly paired with compelling copy to drive engagement.
Role
Design & Illustration
Creative Direction
Restaurant of the year
USA Today Email Series
A vibrant series of 20 emails I art directed and designed for USA Today, celebrating the best restaurants of the year across the U.S. Each email creatively incorporated local color palettes and playful layouts, using dynamic photo collages to spotlight the rich flavors and visual appeal of each dining experience.
Role
Art Direction
Design
Devour Indy
A bi-annual culinary celebration in Indianapolis, Devour Indy features dozens of restaurants with exclusive menus and pricing. Partnering with our Creative Director and Marketing Director, I led art direction from concept to execution — creating a vibrant look rolled out across the app, social media, print, and on-site event assets.
Role
Art Direction
Design
Sports Campaigns
Multi-state campaigns for basketball, NFL, college football, baseball, and more. As Art Director, I led concept and design, using MidJourney and Runway to create animated assets for the Indy Women’s Basketball series.
Role
Art Direction
AI Concept
Bingo Week
USA Today Crossword Campaign
A subscriber engagement campaign delivering weekly crossword-themed emails with a playful, game-forward approach. As Art Director, I helped shape the concept and design, integrating animated crossword elements into headlines to create a more interactive and entertaining experience.
Role
Design & Illustartion
Creative Direction
