Marketing Design
Welcome to our special campaign celebrating USA.
Today's 40th birthday! We've brought back our original logo from 40 years ago to create a nostalgic, retro vibe. 'BACK TO THE FUTURE. This 360 campaign was featured across all digital channels, taking our subscribers on a journey through USA.
Today's history and growth into one of America's leading news sources.
Today's 40th birthday! We've brought back our original logo from 40 years ago to create a nostalgic, retro vibe. 'BACK TO THE FUTURE. This 360 campaign was featured across all digital channels, taking our subscribers on a journey through USA.
Today's history and growth into one of America's leading news sources.
Art Direction
Role
Graphics & Illustration
Branding
40th USA TODAY Birthday Campaigne
Marketing Design
Introducing WeatherAlert, a project designed to keep
Americans informed with real-time weather alerts across the country. For this campaign, I developed two distinct concepts to promote the app on social media.
The first concept focused on pure illustration, staying true to the brand's visual identity with a conceptual and creative design. The second concept used carefully selected imagery, perfectly paired with compelling copy to drive engagement.
Americans informed with real-time weather alerts across the country. For this campaign, I developed two distinct concepts to promote the app on social media.
The first concept focused on pure illustration, staying true to the brand's visual identity with a conceptual and creative design. The second concept used carefully selected imagery, perfectly paired with compelling copy to drive engagement.
Art Direction
Role
Graphics & Illustration
Branding
The Weather Alert
Marketing Design
Introducing the Onboarding Journey, a 10-email series created to introduce subscribers to the full range of benefits offered by Gannett's local news products across the country.
For this project, I led the UX and Ul design, ensuring a seamless and engaging experience throughout the journey. My role was to ensure every element was on-brand and updated, delivering a cohesive and visually consistent experience for our subscribers.
Mockups to provide a more visually detailed representation of the design, including color schemes, typography, and imagery, while still maintaining a static layout.
For this project, I led the UX and Ul design, ensuring a seamless and engaging experience throughout the journey. My role was to ensure every element was on-brand and updated, delivering a cohesive and visually consistent experience for our subscribers.
Mockups to provide a more visually detailed representation of the design, including color schemes, typography, and imagery, while still maintaining a static layout.
Art Direction
Role
Graphics & Illustration
Branding
On Boarding Journey
Marketing Design
Introducing the USA Today Crossword email series, an engaging 8-part campaign developed to captivate our audience.
Collaborating with a copywriter, we created a fun twist by embedding a mini-game within each email's headline. Each email featured vibrant illustrations and animations, making the series both interactive and visually appealing.
The goal was to spark curiosity and keep subscribers entertained while boosting engagement.
Collaborating with a copywriter, we created a fun twist by embedding a mini-game within each email's headline. Each email featured vibrant illustrations and animations, making the series both interactive and visually appealing.
The goal was to spark curiosity and keep subscribers entertained while boosting engagement.
Art Direction
Role
Graphics & Illustration
Branding
USAT Crossword
