USA Today

Crossword: the retention series

An eight-part email sequence carrying a free trial through to a paid subscription. Every send keeps the same device — a crossword clue filled into the headline — but the ask, the benefit, and the colour shift stage by stage.

WeatherAlert — the social campaign

WeatherAlert keeps readers ahead of real-time weather across the country. Two concepts carried the app on social: one built purely on illustration, holding the brand’s own visual language; the other on selected photography paired with copy that does the asking. Same headline, same offer — eight skins for eight kinds of weather.

USA TODAY 40 — the anniversary campaign

A 360° campaign marking USA Today’s 40th year: a chunky, chrome-and-glow wordmark revives the newspaper’s original identity, paired with a warm, nostalgic tone across acquisition, retention, social, and merch.

A city-wide dining celebration

A bi-annual culinary celebration in Indianapolis, Devour Indy features dozens of restaurants with exclusive menus and pricing. Partnering with our Creative Director and Marketing Director, I led art direction from concept to execution — creating a vibrant look rolled out across the app, social media, print, and on-site event assets.

Which colourway of the Devour Indy social post to show in the phone

Try all three colourways

Blue Yellow Lilac

Subscriber onboarding & activation

A twelve-email onboarding journey built once and templated across USA Today Network mastheads — any local paper drops in its own name and photography and launches the same proven sequence.

The emails behind the journey

Five sends carry the journey end to end. The row shows the top of each.

Get closer to the game

Multi-state campaigns across basketball, NFL, college football and baseball. The offer is a dollar and the medium is a muted feed, so each cut has to land in a single loop — the shot, the night in the arena, the season pass.